Character and string literals are enclosed by single quotes:
declare
v_char_tx CHAR(1):='H';
v_text1_tx VARCHAR2(10) :='Hello';
v_text2_CHAR(1) :=''; -- the same as NULL
begin
DBMS_OUTPUT.PUT_LINE(v_text1_tx);
end;
/
Assigning an empty string to the character variable is exactly the same as assigning NULL to it.